Investors are important players in any industry. They help businesses start, grow and thrive. The budding entrepreneurs need to know which type of investor they need to look for and the best practice to approach them. Banks One way banks make money is by investing in various businesses. They are, after all, the classic place to get a business loan. However, banks have been more risk-averse and tend to lean more on businesses that can guarantee returns. Banks lend to startups, but the process is too taxing and too long. To get approved, you need a collateral or proof of revenue stream. Venture capitalists You can capture the interest of venture capitalists only if your business is able to show a significant amount of revenue. Since this type of investors put in a significant amount of money, they expect to gain returns from the profits of a hedge fund or private equity. Personal investors Certain business owners also rely on their family. Even Donald Trump got a loan from his own father to build up his business. But most family and friends can invest only a certain amount. Do not forget to document every cent and the agreed conditions. Angel investors Angel investors invest in startups only if they are convinced that they can gain from it. They may ask questions on how you will handle your business operations as they would want to give tips on how to steer it into success. Remember that most angel investors are entrepreneurs themselves. To approach them, you may want to find a person who can recommend your business to angel investors. This person may be found in your community groups. Private Lenders There are private lenders who are also willing to help startups plant their roots. Some offer secured loans while others have unsecured. The process is faster than the business loans in banks. However, make sure to understand the loan contract and choose a reputable lender to avoid fraud.
A user-friendly website is not done in sheer luck. These are done by professionals who have enough experience to know how to make the business objectives meet the wants of the customers. A user-friendly website means that visitors can easily find and do what they want. This means you can convert them into actual sales too. Here are some tips if you are just starting up and you want to build your own company website. Mobile-First Navigation You have to take note of the fact that your web visitors are using different devices. From tablets to iPad and smartphones, your website must be neat and responsive no matter what size of the device they are using. With this fact, Google also takes note of the mobile version of websites first before it peeks into the desktop versions. Simple Navigation Nothing is more frustrating than too much scrolling and clicking just to get to the information you want on a website. You need to plan your website well that your users can easily get to what they need in just a few taps or scrolls. Keep sub navigations a minimum as possible. Simple Logo You will also need a logo that is both catchy and recognizable. Don’t make your users guess your brand identity. Put your logo on the top or top left corner. Make it clickable and it should redirect the users back to the homepage. Clear Call-to-Actions You want to help your users do any activity they want to do in just a few clicks. Make sure that your Call-to-Actions are clear so they will know what action is required or recommended in your page. Make Simple Content Let go of flowery words. People are more interested in how you can help them rather than hard selling. As much as possible avoid using industry jargon. Make them understand what you have in store for them and how they can avail it.
SaaS automation can be used for a myriad of purposes. This software ranges from highly intelligent apps to software that automates any mundane tasks that keep you and your employees from focusing on your core business processes. Most small businesses use SaaS to handle their social media without much monitoring, but it goes beyond just that. It now includes succeeding with content marketing. Scheduling Tasks You can now automate cross-platform posts. You can even post on Twitter and Facebook simultaneously without logging in on either account. You can easily sync your blog to share it automatically in various social media platforms and even through email. Boosts Efficiency Aside from social media and online marketing, SaaS can help you generate usable data and show you potential problems through predictive software capabilities. This means you can predict problems before they occur based on the data you get from SaaS. Cloud-Based Connection You can do away from the extensive spreadsheets of contact information, you can log in anywhere you are and view reports from the cloud-based data. In fact, different teams in your company can efficiently collaborate whether they are in the field or in the office. One team adds or edits information, you can view it in real time. No matter the size, your device will not crash on you. More Service for Less Money SaaS software platforms do not require huge upfront fee unlike when you install a software in your computer. You can opt out when you are done using the service. You can also choose the package that fits your needs and your budget. But the most important benefits is that SaaS helps you compete against the giant companies in your industry. You can do more with less as SaaS can enhance your flexibility while reducing costs.
A smart way to start building your online presence is to boosts your search engine optimization efforts to help your website land on the first results page of Google. As a small business, it is tough to compete against giant companies. Many startups fail in just a year. But established companies also fail as they are unable to adapt to the changing customer behavior. In the past, people used to go window shopping to find the best product. Many see print and media ads. Hard selling was the thing of the past. Now, customers start their buying cycle when they look for a product or service online. If your target market can’t find you in Google, then you are missing the opportunity to increase your sales and grow. How can you boost brand presence with SEO? Here are some tips for small business owners. Optimizing Your Google My Business Page If you are a small business operating locally, you have to make sure that your Google My Business page is properly optimized. The first step is to verify or create your page. Make sure that your name, location, contact number and web address (NAP+W) are all correct. Create a short description of your business and do not forget to all a call-to-action. Consistent Citations There is a lot of business listing on the internet. And there may be a couple of local business listings where you can have your business mentioned. Ensure that all of your business information such as your company name, address and contact number are consistent for Google to consider them as trustworthy. Social Signals You need to be active in social media. Create social media accounts. Do not forget to include the right business information about your company. When you post or create ads, link to your website and mention proper keywords.