No matter the size of your business, you can make yourself a leveled playing field if you boost your efforts in online marketing. It is not enough to create a company website if nobody can find it online. Of course, you or a staff may know how to optimize your website to make it rank in search engines. However, SEO is more than what meets the eye. Here are the best reasons why you should outsource your Search Engine Optimization. Save Money Whether you are a startup or a small business, you can’t just spend your money on additional equipment, analytical tools, and software. These could cost too much for you and can strain your funds. If you outsource, you can just pay the package that fits your needs and your budget. Outsourcing businesses do not charge their clients the full amount of software and other tools that they utilize. In fact, they divide it among multiple clients. Access to Expert SEO Team If you rely on a staff to handle your SEO, then your staff will have not much time to handle the rest of the job responsibilities. SEO takes a lot of time since it involves research, analysis, planning, and implementation. On the other hand, if you outsource SEO, you can immediately get the services of skilled experts who have enough experience to cut down the needed time to boost your website ranking and visibility. SEO is Dynamic Even if you start studying SEO now, you will have to spend more time to learn algorithms. Then when you thought you have known all of them, there will be changes out of the blue to through you off the path. Experts can get back to their feet in no time once they learn the changes that they have to do. But beginners will take too much time to cope. This is because the search engine, particularly Google, usually do not give hints on the changes that they did.
Software-as-a-Service (SaaS) with cloud technology is not new. In fact, many businesses have been enjoying its benefits for quite some time. These tools can help you get everything in line with your business plans, goals and processes. It also prevents oversight and miscommunication problems in the future. Here are some of the most useful SaaS products. Google Hangouts Google Hangouts makes it easier to make a group voice or video call whether you are connecting to people internally or externally to the organization. Add to that, Hangouts permits users to stream to YouTube to host live hangouts. Switch This SaaS tool is a virtual phone system. Its creator is the same guy behind the UberConference and Google Voice. Switch is very user-friendly with features and functionality you can hope for in your company’s phone system. PukkaTeam If you have multiple remote team members, PukkaTeam is the best SaaS tool to help you out when reaching out to them. It is a video chat tool to stay in touch with your team. It gives the feeling that you are indeed working in a team rather than a lone person by taking a screenshot of everyone when the person feels like it (or you can set it to take a screenshot every few minutes). Slack This SaaS tool brings all your work communication together. This builds up your virtual office where you can chat your teammates and sync all your other remote tools. This way, you can check where they are at in your current project and if everyone can hit the deadline. Grasshopper Grasshopper lets you answer every customer call with utmost professionalism. It can also make your small business seem like a bigger company with automated greeting to welcome every caller and then direct them to designated departments of employee.
SaaS automation can be used for a myriad of purposes. This software ranges from highly intelligent apps to software that automates any mundane tasks that keep you and your employees from focusing on your core business processes. Most small businesses use SaaS to handle their social media without much monitoring, but it goes beyond just that. It now includes succeeding with content marketing. Scheduling Tasks You can now automate cross-platform posts. You can even post on Twitter and Facebook simultaneously without logging in on either account. You can easily sync your blog to share it automatically in various social media platforms and even through email. Boosts Efficiency Aside from social media and online marketing, SaaS can help you generate usable data and show you potential problems through predictive software capabilities. This means you can predict problems before they occur based on the data you get from SaaS. Cloud-Based Connection You can do away from the extensive spreadsheets of contact information, you can log in anywhere you are and view reports from the cloud-based data. In fact, different teams in your company can efficiently collaborate whether they are in the field or in the office. One team adds or edits information, you can view it in real time. No matter the size, your device will not crash on you. More Service for Less Money SaaS software platforms do not require huge upfront fee unlike when you install a software in your computer. You can opt out when you are done using the service. You can also choose the package that fits your needs and your budget. But the most important benefits is that SaaS helps you compete against the giant companies in your industry. You can do more with less as SaaS can enhance your flexibility while reducing costs.
A smart way to start building your online presence is to boosts your search engine optimization efforts to help your website land on the first results page of Google. As a small business, it is tough to compete against giant companies. Many startups fail in just a year. But established companies also fail as they are unable to adapt to the changing customer behavior. In the past, people used to go window shopping to find the best product. Many see print and media ads. Hard selling was the thing of the past. Now, customers start their buying cycle when they look for a product or service online. If your target market can’t find you in Google, then you are missing the opportunity to increase your sales and grow. How can you boost brand presence with SEO? Here are some tips for small business owners. Optimizing Your Google My Business Page If you are a small business operating locally, you have to make sure that your Google My Business page is properly optimized. The first step is to verify or create your page. Make sure that your name, location, contact number and web address (NAP+W) are all correct. Create a short description of your business and do not forget to all a call-to-action. Consistent Citations There is a lot of business listing on the internet. And there may be a couple of local business listings where you can have your business mentioned. Ensure that all of your business information such as your company name, address and contact number are consistent for Google to consider them as trustworthy. Social Signals You need to be active in social media. Create social media accounts. Do not forget to include the right business information about your company. When you post or create ads, link to your website and mention proper keywords.