No matter the size of your business, you can make yourself a leveled playing field if you boost your efforts in online marketing. It is not enough to create a company website if nobody can find it online. Of course, you or a staff may know how to optimize your website to make it rank in search engines. However, SEO is more than what meets the eye. Here are the best reasons why you should outsource your Search Engine Optimization. Save Money Whether you are a startup or a small business, you can’t just spend your money on additional equipment, analytical tools, and software. These could cost too much for you and can strain your funds. If you outsource, you can just pay the package that fits your needs and your budget. Outsourcing businesses do not charge their clients the full amount of software and other tools that they utilize. In fact, they divide it among multiple clients. Access to Expert SEO Team If you rely on a staff to handle your SEO, then your staff will have not much time to handle the rest of the job responsibilities. SEO takes a lot of time since it involves research, analysis, planning, and implementation. On the other hand, if you outsource SEO, you can immediately get the services of skilled experts who have enough experience to cut down the needed time to boost your website ranking and visibility. SEO is Dynamic Even if you start studying SEO now, you will have to spend more time to learn algorithms. Then when you thought you have known all of them, there will be changes out of the blue to through you off the path. Experts can get back to their feet in no time once they learn the changes that they have to do. But beginners will take too much time to cope. This is because the search engine, particularly Google, usually do not give hints on the changes that they did.
A user-friendly website is not done in sheer luck. These are done by professionals who have enough experience to know how to make the business objectives meet the wants of the customers. A user-friendly website means that visitors can easily find and do what they want. This means you can convert them into actual sales too. Here are some tips if you are just starting up and you want to build your own company website. Mobile-First Navigation You have to take note of the fact that your web visitors are using different devices. From tablets to iPad and smartphones, your website must be neat and responsive no matter what size of the device they are using. With this fact, Google also takes note of the mobile version of websites first before it peeks into the desktop versions. Simple Navigation Nothing is more frustrating than too much scrolling and clicking just to get to the information you want on a website. You need to plan your website well that your users can easily get to what they need in just a few taps or scrolls. Keep sub navigations a minimum as possible. Simple Logo You will also need a logo that is both catchy and recognizable. Don’t make your users guess your brand identity. Put your logo on the top or top left corner. Make it clickable and it should redirect the users back to the homepage. Clear Call-to-Actions You want to help your users do any activity they want to do in just a few clicks. Make sure that your Call-to-Actions are clear so they will know what action is required or recommended in your page. Make Simple Content Let go of flowery words. People are more interested in how you can help them rather than hard selling. As much as possible avoid using industry jargon. Make them understand what you have in store for them and how they can avail it.
A smart way to start building your online presence is to boosts your search engine optimization efforts to help your website land on the first results page of Google. As a small business, it is tough to compete against giant companies. Many startups fail in just a year. But established companies also fail as they are unable to adapt to the changing customer behavior. In the past, people used to go window shopping to find the best product. Many see print and media ads. Hard selling was the thing of the past. Now, customers start their buying cycle when they look for a product or service online. If your target market can’t find you in Google, then you are missing the opportunity to increase your sales and grow. How can you boost brand presence with SEO? Here are some tips for small business owners. Optimizing Your Google My Business Page If you are a small business operating locally, you have to make sure that your Google My Business page is properly optimized. The first step is to verify or create your page. Make sure that your name, location, contact number and web address (NAP+W) are all correct. Create a short description of your business and do not forget to all a call-to-action. Consistent Citations There is a lot of business listing on the internet. And there may be a couple of local business listings where you can have your business mentioned. Ensure that all of your business information such as your company name, address and contact number are consistent for Google to consider them as trustworthy. Social Signals You need to be active in social media. Create social media accounts. Do not forget to include the right business information about your company. When you post or create ads, link to your website and mention proper keywords.