A smart way to start building your online presence is to boosts your search engine optimization efforts to help your website land on the first results page of Google. As a small business, it is tough to compete against giant companies. Many startups fail in just a year. But established companies also fail as they are unable to adapt to the changing customer behavior.
In the past, people used to go window shopping to find the best product. Many see print and media ads. Hard selling was the thing of the past. Now, customers start their buying cycle when they look for a product or service online. If your target market can’t find you in Google, then you are missing the opportunity to increase your sales and grow.
How can you boost brand presence with SEO? Here are some tips for small business owners.
Optimizing Your Google My Business Page
If you are a small business operating locally, you have to make sure that your Google My Business page is properly optimized. The first step is to verify or create your page. Make sure that your name, location, contact number and web address (NAP+W) are all correct. Create a short description of your business and do not forget to all a call-to-action.
There is a lot of business listing on the internet. And there may be a couple of local business listings where you can have your business mentioned. Ensure that all of your business information such as your company name, address and contact number are consistent for Google to consider them as trustworthy.
You need to be active in social media. Create social media accounts. Do not forget to include the right business information about your company. When you post or create ads, link to your website and mention proper keywords.